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This paper aims to test the model of goal-directed behavior (MGB) in the prediction of entrepreneurial intentions of high school students. It also uncovers heterogeneity and differences in structural paths. The study aims to expand the toolbox of theoretical models that are useful to interpret entrepreneurial intentions by including the MGB. The MGB explains the role of desires, anticipated emotions and frequency of past behavior (FPB). These aspects are underplayed in other models.

The paper opted for a study using PLS path modeling. The authors applied questionnaires to 643 students (260 boys and 383 girls) from 34 high school institutions of a large metropolitan city in a developing country. Data analysis used a multi-group analysis and a finite mixture (FIMIX) approach.

The paper provides empirical insights about the antecedents of entrepreneurial intentions and confirms the role that desires and FPB have in their development. MGA results suggest that PBC relevance depends on gender, and emotions vary with socio economic level (SEL).

Research results are limited to high school students. Therefore, researchers are encouraged to test the proposed propositions further with university students and the general population in other developing and developed countries.

The paper includes implications for teaching curriculum and government policy in entrepreneurship. The results encourage the study of entrepreneurship from a young age and the importance of teaching how to overcome negative emotions in the entrepreneurial process.

This paper satisfies a recognized need to evaluate competing models that explain entrepreneurial intentions. The grouping analysis uncovers opportunities to develop innovative education and training strategies.

Taking as reference a sample of around a hundred biographical materials on entrepreneurs in Mexico and Colombia, the purpose of this chapter is dual. Both to show the relevance and varied modalities that the biographical approach has enjoyed in business history research since the 1990s, and to display the intrinsic potential this modality of scholarship entails for entrepreneurship endeavors. In particular, it discusses the prospects to incorporate this body of empirical works into the large Latin American audience attending undergraduate, graduate and executive education programs in business, economic history and related fields. The chapter is organized into three sections. The first two are devoted to illustrate relevant patterns in the entrepreneurial trajectory of individuals and entrepreneurial families studied in each of the two countries under consideration. The last section identifies some conceptual issues that may impact current debates on Latin American business development as exemplified in recent business and economic history journal venues and scholarly conferences.

The purpose of this paper is to analyze the role of brand-related variables as congruence and brand trust on the traditional model formed by perceived quality, perceived value (PV) and satisfaction, in order to compare predictive models for the variables of PV, satisfaction and future intentions of 683 users of sports services.

The analysis has been carried out using two different methodologies. First, three models have been proposed to be analyzed by hierarchical regression models, in order to subsequently propose a fuzzy-set qualitative comparative analysis (fsQCA) to verify the existence or not of necessary and sufficient conditions.

The results indicate that both the classic service variables and the elements related to the brand significantly predict PV, satisfaction and future intentions, in some cases with greater predictive weight being given to congruence and trust than the classic service variables. In addition, linear models have been shown to improve their predictive capability by including brand-related variables, especially the future intentions model. After the fsQCA, congruence and trust have proved to be sufficient combinations to achieve high levels of PV and future intentions, while this is not the case for satisfaction.

The importance of the aspects related to the brand, either on their own or in combination with the classic service variables, is demonstrated, contributing to the literature on brand image in sports services, which is practically non-existent.

El objetivo es analizar el papel de las variables relacionadas con la marca como la congruencia y la confianza en la marca en el modelo tradicional formado por la calidad percibida, el valor percibido y la satisfacción, con el fin de comparar modelos predictivos para las variables de valor percibido, satisfacción e intenciones futuras de 683 usuarios de servicios deportivos.

El análisis se ha llevado a cabo utilizando dos metodologías diferentes. En primer lugar, se han propuesto 3 modelos para ser analizados mediante modelos de regresión jerárquica, con el fin de proponer posteriormente un análisis comparativo cualitativo de conjuntos difusos para verificar la existencia o no de condiciones necesarias y suficientes.

Los resultados indican que tanto las variables clásicas del servicio como los elementos relacionados con la marca predicen significativamente el valor percibido, la satisfacción y las intenciones futuras, en algunos casos con un mayor peso predictivo de la congruencia y la confianza que las variables clásicas de servicio. Además, se ha demostrado que los modelos lineales mejoran su capacidad predictiva al incluir las variables relacionadas con la marca, especialmente en el modelo de intenciones futuras. Después del análisis cualitativo comparativo, la congruencia y la confianza han demostrado ser combinaciones suficientes para lograr altos niveles de valor percibido e intenciones futuras, mientras que no ha sido así en el caso de la satisfacción.

Queda demostrada la importancia de los aspectos relacionados con la marca, por sí solos o en combinación con las variables clásicas del servicio, contribuyendo a la literatura sobre la imagen de marca en los servicios deportivos, que es prácticamente inexistente.

Consumer behavior has evolved because of technological development. Nowadays, consumers carry out the different stages of the decision-making process by combining multiple devices which has been defined as multi, cross and omnichannel behavior. These behaviors have attracted the attention of academics and become a hot topic in literature. As a result, vast amounts of studies on the subject need to be revised and clarified. Thus, the aim of this chapter is to synthetize the primary academic literature that analyzes multi, cross and omnichannel behavior from the consumer point of view. To do that, first, the main concepts (multi, cross and omnichannel) and their differences are clarified. Second, the major findings of channel mix literature regarding the topics, channel scope and theories are exposed and described. Third, the opportunities and future lines of research are presented. This chapter contributes to the literature by clarifying the conceptualization of multi, cross and omnichannel behaviors; offering a complete picture of the main topics, channel approaches and theories addressed in channel mix literature; and presenting future research opportunities and open research questions in a channel mix context that could serve as a starting point to build further research.

This study explores the mediating role of marketing management in the relationship between online presence and product innovation among Small and Medium Enterprises (SMEs).

The sample comprises 205 Costa Rican SMEs collected by the Global Competitiveness Project during the first half of 2019. The data were analyzed using a two-stage modeling strategy for ordinary regression models to analyze mediation effects.

Marketing management as a strategic resource or capability accounts for the relationship between online presence and product innovation performance in SMEs, meaning that online presence resources require complementary organizational capabilities in marketing management to enhance product innovation.

This study, grounded in the resource-based view theory, contributes to the innovation field by identifying marketing management capabilities as an intermediate strategic interaction between online presence and product innovation performance in SMEs. Thus, managers should recognize the advantages of integrating marketing management principles and tactics into online presence tools to realize the value of their products by tailoring them to their client’s needs.

This work presents a review of the state of the art of the present century on academic and scientific production in Latin America related to the concept of Social Innovation. The analysis is based on articles published in indexed journals, which makes it possible to understand the existing asymmetry between the conceptual and theoretical veins, of the case studies, as well as of good social innovation practices that have been published in recent years. These debates have in some cases transcended public policies, as well as business and social realities where social innovation is a mechanism and strategy for personal, social, and territorial development. Finally, a Latin American community of researchers and academics around social innovation must be consolidated, who choose to continue building theoretical-empirical bodies following the Latin American reality.

The purpose of this paper was to develop a loaf bread enriched with naranjilla (lulo) fruit (shells, seeds and pulp) and determine the technical quality, sensory acceptability and bioavailability (by in vitro digestion) of antioxidant components.

Loaf bread was prepared by using a no-time bread-making process. The crumb moisture, specific volume, crust and crumb color, texture profile analysis, analysis of the crumbs' alveoli, sensory evaluation, in vitro simulation of gastrointestinal digestion and antioxidant capacity were determined. Data were analyzed with one-way ANOVA (α = 0.05).

The specific volume was reduced by 21% (4.62 cm3/g, p < 0.0001), and the hardness was increased by 70% (2.9 N, p < 0.0001). Enrichment of the bread with naranjilla fruit (NF) contributes a yellowish coloration to the bread, which was very well accepted by the consumers and could be considered a natural colorant alternative. Moreover, the sensory evaluation indicated that the analyzed attributes (appearance, color, odor, taste, firmness and overall quality) of the naranjilla bread presented scores higher than 6.5 of 9 points hedonic scale. Naranjilla in the bread formulation had good acceptability by consumers. Naranjilla-enriched bread had an increase in total phenolic (TP)compounds and total carotenoids. In the product without digestion, naranjilla bread increased 1.7 times for TP, 50 times for CT and 1.3 times for TEAC, compared to the control bread (p < 0.0001). The percentage of bioaccessibility for fresh bread without digestion was 39.2 and 53.9% for the control and naranjilla bread, respectively. The addition of NF contributes to a higher TP compounds content and favors its bioavailability.

For bread production, fruits that do not meet the quality standards to be consumed as a natural fruit can be used. In this way, these fruits can contribute as a potential use to reduce agro-industrial waste and as a natural colorant.

Naranjilla is a native fruit from the subtropical Andean regions, which has high ascorbic acid concentrations, making it a fruit rich in antioxidants. Naranjilla-enriched bread contributes with beneficial compounds for the consumer.